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LIsten, learn,

adapt, Win

Technology Business development

 

I know exactly what it takes to create, manage and sell technical products and services that customers love.

 

Tastes, behaviours and technologies change constantly.

I help companies grow by finding, qualifying and winning complex B2B customers.

Interconnected, mutually supportive actions that deliver profitable growth.

 
 

Call

+41 78 235 45 11‬ CH

Location

Geneva, Europe

Languages

English, Français, Español

 
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Head of Business development

From 2006-2020 I led the growth of a global consumer electronics and app company from zero to more than $5m sales, before moving into a SaaS BDM role winning every sale in an edutech sector from 2016-2019 beating fierce competition including Oracle.

B2C/ DTC and B2B sales channel and partnership management, project management, and the hiring and leadership of multi-disciplinary teams.

Consulting

Business Development aligns sales, marketing, supply and distribution. I embed BD expertise - earned in industries including SaaS, Consumer Electronics, Insurtech and Chatbot AI - to grow your business.

Execution of effective omnichannel B2B and B2C strategies to win your enduring success.

Ready to grow? Click here to get in touch.

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TEAM Management & LEadership

I've spent years finding, interviewing, hiring, managing, motivating and reviewing salaried employees, partners and contractors, locally and remotely. People are your company's greatest asset; the correlation between revenues and team engagement proves it.

I help you get management and leadership right.

sales

Consumer electronics, enterprise SaaS, apps, appcessories, B2B consumer warranties, and more: I've sold £$€ millions across sectors, geo’s and in several languages. I find opportunity then deploy strategies and tactics that break the status quo and lift your sales to new levels.

James Madelin in your office

Training

Wish you had better comms, negotiating and sales execution? I deliver bespoke training experiences that arm teams with immediately actionable frameworks, knowledge and the confidence that only comes from learnt ‘organisational muscle-memory.’ Wonder why your sales force leaves money on the table? Could the terms of your last deal have been better? Wonder why your prospects don’t convert at the rate you target? I have the answers you’re looking for, thanks to years of finding, influencing, negotiating and closing.

 

My network extends into VC, SME M&A, manufacturing, CTOs, accelerators, cryptocurrency & blockchain experts, post-exit entrepreneurs, fund managers and more in Europe, AU/NZ, China, Silicon Valley, NYC and beyond.

About Me

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Investment banking gave me my solid professional foundation, working in finance, risk management, trading and sales, learning skills transferable to every industry.

Most recently I transformed a SaaS ERP company’s bottom line by winning more than $3m in sales, halving their sales cycle, raising ARR by 305% and implementing formal sales processes.

Before that, I built a company from zero that turned over more than a $5million from omnichannel B2C and B2B sales of hardware and software sold in Apple stores and leading CE retailers across the USA, Europe, Japan and AUNZ.

Now I bring the skills I've learned along the way to drive growth and client relations at Covantis, the global commodities post-trade execution blockchain platform.

Tech I use:

MS Office, G Suite, Zoom, Adobe Creative Suite, Hootsuite, Github, CSS/ html, Highrise, Evernote, Dropbox, IFTTT, Slack, Xero, Optimizely, CrazyEgg, Mailchimp, ConstantContact, Wordpress, various CMSs and a lot more. 

Things said about me

"James built a highly productive team that delivered complex hardware and software projects, launching them on the global stage." Ken Erskine, 88Kiwis ex Microsoft

"James' confident informal style breaks down mysteries." Becky Nunes, Whitecliffe

"James devised the most effective consumer event I’ve ever seen, anywhere." Ken Newell, Nikon

 

Get in touch

 

It’s day one… let’s get started.

 

Location

Geneva, in the heart of Europe.